Monday, October 3, 2011

Bitly's Slowing Growth

As I was doing some research on Bitly at the request of one of their investors, I read a number of articles that mentioned the rate at which Bitly-shortened links were being clicked on.  In March 2009, 87M click-throughs were recorded by Bitly. Two years later this number was 7 billion. I decided to collect a few data points in the middle and see how Bitly's "link-clicking" (for lack of a better word) was growing over time. The graph is below and it is stunning:

Those who are interested in the exact numbers and data souces can view the underlying Excel spreadsheet here: (irony intended). This is far from scientific, but most of the numbers are self-reported and the trend holds even if small shifts are made to the timing of the data points. I would have liked to have a more recent data point but was unable to find one.

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