Your Email Newsletter Is Not Spam, It's Just Information Overload

If you're like me you might have noticed that it's become really common for people to say something like "We hate spam too" when asking you to sign up for their mailing list. The problem isn't spam though. It's just information overload, plain and simple. I want to read Medium's suggested posts, and Twitter's relevant tweets. I'm really interested in the new feature your startup just rolled out, and I want to get your event updates, because you have some really cool speakers. But I just. Can't. Keep. Up. So you'll forgive me when I don't subscribe. It's not because I think your emails are spam. It's just because I need a diet.