Lyft vs Uber in a Broader Cultural Context

About a week ago I wrote about how the United States was reindustrializing, and how a personal connection to the production of goods, or a personality in the case of services, was a key component of the new offerings. Today Mashable wrote an article called "Why Lyft is trimming its pink mustache" that speaks to this topic in the context of the Lyft vs Uber, David vs Goliath battle.

The Reindustrialization of America

Society is undergoing a process of reindustrialization. Unlike the previous century of industrialization, which produced most of the basic tools and features of our daily lives, the current reindustrialization is less about inventing new categories and more about rethinking how things are done from a new perspective. [1]